experience
Maximize content reuse, optimize content budgets
download the whitepaper
experience
Maximize content reuse, optimize content budgets
Download the whitepaper
Personalized customer
experiences are the new norm
To give your customers the engaging customer experiences that they’ve come to expect, your content needs to be easy to find and totally reusable in any channel.
Personalized customer experiences are the new norm
To give your customers the engaging customer experiences that they’ve come to expect, your content needs to be easy to find and totally reusable in any channel.
Producing content at scale, though, is a persistent challenge.
expect a connected experience across the different channels offered by a brand.
of customers
69%
Salesforce, State of Marketing 2020
Producing content at scale, though, is a persistent challenge.
69%
of customers expect a connected experience across the different channels offered by a brand.
salesforce, state of marketing 2020
Scaling content is hard
Today, all content is created by craftsmen, but only some content requires their skill.
Highly custom
Requires advanced skillsets
Hard to reuse
Hard to collaborate
Slow to experiment
Time consuming
Hard to replicate
Impossible to localize
Brand mistakes
Scaling content is hard
Today, all content is created by craftsmen,
but only some content requires their skill.
Highly custom
Requires advanced skillsets
Hard to reuse
Hard to collaborate
Slow to experiment
Time consuming
Hard to replicate
Impossible to localize
Brand mistakes
What brands need are building blocks
Building blocks help you build personalized customer experiences at scale by allowing you to build the just-right, curated experiences that customers demand quickly and efficiently.
1 Store in DAM
The file is stored in Aprimo DAM, displaying the file's associated image and details about the content.
2 Integrate into user workflow
Easily pull the images from the DAM into your next project.
3 Organization and findability
Most content repositories will help you aggregate content, but it quickly becomes a grey box.
A DAM will help you with organization and findability using metadata and taxonomy.
4 AI
Still worried about findability?
Leveraging AI out-of-the-box, Aprimo DAM will show you exactly where the block you're looking for is located and with context (e.g., usage instructions, etc) without making you waste hours searching.
What brands need are building blocks
Building blocks help you build personalized customer experiences at scale by allowing you to build the just-right, curated experiences that customers demand quickly and efficiently.
Click a number to learn more.
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1 Store in DAM
The file is stored in Aprimo DAM, displaying the file's associated image and details about the content.
3 Organization and findability
Most content repositories will help you aggregate content, but it quickly becomes a grey box.
A DAM will help you with organization and findability using metadata and taxonomy.
4 AI
Still worried about findability?
Leveraging AI out-of-the-box, Aprimo DAM will show you exactly where the block you’re looking for is located and with context (e.g., usage instructions, etc) without making you waste hours searching.
Average marketing budget is 10% of revenue1
Content spend is about
40% of budget2
We can help you
increase content
reuse by at least
10%
For a company with $1B in revenue, adopting an experience building block strategy could mean
$4M
in savings each year
1 Gartner CMO Spend Survey
2 CMI Content Survey
Average marketing budget
is 10% of revenue1
We can help you increase
content reuse by at least
10%
Content spend is about
40% of budget2
For a company with $1B in revenue, adopting an experience building block strategy could mean
$4M
in savings each year
1 Gartner CMO Spend Survey
2 CMI Content Survey
Experience Building Blocks
Learn all about how experience building blocks will help you get the most from the content your teams create by effectively, efficiently, and strategically reusing it.
-
Create robust content operations workflows
-
Use content to deliver personalization more efficiently
-
Produce engaging content and stay under budget
Get Your
Copy
Experience Building Blocks
Learn all about how experience building blocks will help you get the most from the content your teams create by effectively, efficiently, and strategically reusing it.
-
Use content to deliver personalization more efficiently
-
Produce engaging content and stay under budget
-
Create robust content operations workflows
