Maximize content reuse, optimize content budgets
Download the Whitepaper

Maximize content reuse, optimize content budgets

Download the Whitepaper

Personalized customer
experiences are the new norm

To give your customers the engaging customer experiences that they’ve come to expect, your content needs to be easy to find and totally reusable in any channel
That's where modular content comes in.

Personalized customer experiences are the new norm

To give your customers the engaging customer experiences that they’ve come to expect, your content needs to be easy to find and totally reusable in any channel
That's where modular content comes in.

Producing content at scale, though, is a persistent challenge.

expect a connected experience across the different channels offered by a brand.

of customers

69%

Salesforce, State of Marketing 2020

Producing content at scale, though, is a persistent challenge.

69%
of customers expect a connected experience across the different channels offered by a brand.
salesforce, state of marketing 2020

Scaling content is hard

Today, all content is created by craftsmen, but only some content requires their skill.
Highly custom
Requires advanced skillsets
Hard to reuse
Hard to collaborate
Slow to experiment
Time consuming
Hard to replicate
Impossible to localize
Brand mistakes

Scaling content is hard

Today, all content is created by craftsmen,
but only some content requires their skill.

Highly custom
Requires advanced skillsets
Hard to reuse
Hard to collaborate
Slow to experiment
Time consuming
Hard to replicate
Impossible to localize
Brand mistakes

Scale content production with modular blocks

Modular content blocks help you build personalized customer experiences at scale by allowing you to build the just-right, curated experiences that customers demand quickly and efficiently.

1 Store in DAM

Store blocks in Aprimo DAM that display the block's associated image and details about the content.

2 Integrate into user workflow

Easily pull the images from the DAM into your next project.

3 Organization and findability

Most content repositories will help you aggregate content, but it quickly becomes a grey box. A DAM will help you organize and find content with metadata and taxonomy.

4 Artificial intelligence

Leveraging AI out-of-the-box, Aprimo DAM will show you exactly where the block you’re looking for is located—with its associated context—without making you waste hours searching.

Scale content production with modular blocks

Modular content blocks help you build personalized customer experiences at scale by allowing you to build the just-right, curated experiences that customers demand quickly and efficiently.
Click a number to learn more.
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1 Store in DAM

Store blocks in Aprimo DAM that display the block's associated image and details about the content.
< BACK

2 Integrate into user workflow

Easily pull images from the DAM into your next project.
‹ BACK

3 Organization and findability

Most content repositories will help you aggregate content, but it quickly becomes a grey box.
A DAM will help you organize and find content with metadata and taxonomy.
‹ BACK

4 Artificial intelligence

Leveraging AI out-of-the-box, Aprimo DAM will show you exactly where the block you’re looking for is located—with its associated context—without making you waste hours searching.
‹ BACK
Average marketing budget is 10% of revenue1
Content spend is about
40% of budget2
We can help you 
increase content 
reuse by at least

10%

For a company with $1B in revenue, adopting a modular content block strategy could mean

$4M

in savings each year

1  Gartner CMO Spend Survey
2  CMI Content Survey

Average marketing budget
is 10% of revenue1
We can help you increase
content reuse by at least

10%

Content spend is about
40% of budget2
For a company with $1B in revenue, adopting a modular content block strategy could mean

$4M

in savings each year

1  Gartner CMO Spend Survey
2  CMI Content Survey

Modular Content

Learn all about how modular content will help you get the most from the content your teams create by effectively, efficiently, and strategically reusing it.
  • Create robust content operations workflows
  • Use content to deliver personalization more efficiently
  • Produce engaging content and stay under budget

Get Your
Copy

Modular Content

Learn all about how modular content will help you get the most from the content your teams create by effectively, efficiently, and strategically reusing it.
  • Use content to deliver personalization more efficiently
  • Produce engaging content and stay under budget
  • Create robust content operations workflows
Start Reading

Scale Content, Reduce Content Expenses with Modular Content

How to do it in Aprimo

If you’re like most brands, 30-40% of your annual marketing budget is spent on content that’s used a grand total of one (1) time. That’s a huge waste of painstakingly crafted content. But there’s a way to get more bang for your content bucks: establish a content operations capability to support a modular content strategy that’s well aligned to the needs of your end users and artificial intelligence. By embracing modular content, you ensure maximum findability and content reuse to power the customer experience.
This session will focus on demoing specific features and uses cases currently available in Aprimo solutions to make the promise of content reuse a reality for your brand.
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