TAKE BACK CONTROL OF THE 5Ws OF MARKETING
TAKE BACK CONTROL OF THE 5Ws OF MARKETING
Streamline and Automate Work with Digital Transformation to Scale Content Operations
Streamline and Automate Work with Digital Transformation to Scale Content Operations
Click each word to learn more.
Who
Who's working on what?
What
What's in the project backlog?
When
Are projects getting to market at the right time?
Where
Does spend support different regions and markets?
Why
Why are we even doing these projects?
Download the whitepaper
Download the whitepaper
69%
of customers
expect a connected experience across the different channels offered by a brand.
salesforce, state of marketing 2020
expect a connected experience across the different channels offered by a brand.
of customers
69%
Salesforce, State of Marketing 2020
Customers have quickly adapted to new technology and the host of channels that new tech enables.
Brands struggle to provide fresh, personalized, engaging, and consistent content. Why? They lack control of the basics of their marketing: the who, what, when, where, and why?
Customers have quickly adapted to new technology and the host of channels that new tech enables.
Brands struggle to provide fresh, personalized, engaging, and consistent content. Why? They lack control of the basics of their marketing: the who, what, when, where, and why?
Leading CMOs are finding that it’s better to digitally transform what has typically been manual—the upstream processes of the customer experience—in order to deliver the best-converting experience possible to today’s customers.
With increasing importance, increasing complexity and budgetary constraints, marketing leaders must build enterprise scale systems that create and connect the right content to the correct customers in the right place. These systems need to deliver efficiency, transparency and scale for diverse user groups across an entire organization.
GARTNER
The Future of Content Operations
How to Deliver Marketing in a Changing World.
Take Back Control of Your 5Ws of Marketing
Streamline and Automate Work to Scale Content Operations
The power to adapt to a changing marketing environment is in your hands. First, you need to take back control of the 5Ws of marketing.
-
Why digital transformation is key to growth
-
Metrics that will help you make better decisions
-
How to better personalize your campaigns
-
How to cultivate resonant brand experiences
The Digital Transformation Your Marketing, Digital, and CX Teams Need
Single Source of Truth
Get to Market Faster
Automate Workflows
Leading CMOs are finding that it’s better to digitally transform what has typically been manual—the upstream processes of the customer experience—in order to deliver the best-converting experience possible to today’s customers.
But how are they digitally transforming their marketing? And what are they getting out of it, exactly?
With increasing importance, increasing complexity and budgetary constraints, marketing leaders must build enterprise scale systems that create and connect the right content to the correct customers in the right place. These systems need to deliver efficiency, transparency and scale for diverse user groups across an entire organization.
GARTNER
The Future of Content Operations
How to Deliver Marketing in a Changing World.
Get Your
Copy
Take Back Control of Your 5Ws of Marketing
Streamline and Automate Work
to Scale Content Operations
The power to adapt to a changing marketing environment is in your hands.
First, you need to take back control of the 5Ws of marketing.
-
How to better personalize your campaigns
-
How to cultivate resonant brand experiences
-
Why digital transformation is key to growth
-
Metrics that will help you make better decisions
The Digital Transformation Your Marketing, Digital, and CX Teams Need
Single Source of Truth
Get to Market Faster
