TAKE BACK CONTROL OF THE 5Ws OF MARKETING

TAKE BACK CONTROL OF THE 5Ws OF MARKETING

Streamline and Automate Work with Digital Transformation to Scale Content Operations

Streamline and Automate Work with Digital Transformation to Scale Content Operations

Click each word to learn more.

Who

Who's working on what?

What

What's in the project backlog?

When

Are projects getting to market at the right time?

Where

Does spend support different regions and markets?

Why

Why are we even doing these projects?

Who

Who's working on what?

What

What's in the project backlog?

When

Are projects getting to market at the right time?

Where

Does spend support different regions and markets?

Why

Why are we even doing these projects?
Who
Who's working
on what?
What
What's in the
project backlog?
When
Are projects
getting to market
at the right time?
Where
Does spend support
different regions
and markets?
Why
Why are we
even doing
these projects?

Download the whitepaper

Download the whitepaper
69%

of customers

expect a connected experience across the different channels offered by a brand.
salesforce, state of marketing 2020

expect a connected experience across the different channels offered by a brand.

of customers

69%

Salesforce, State of Marketing 2020
Customers have quickly adapted to new technology and the host of channels that new tech enables.
Brands struggle to provide fresh, personalized, engaging, and consistent content. Why? They lack control of the basics of their marketing: the who, what, when, where, and why?
Customers have quickly adapted to new technology and the host of channels that new tech enables.
Brands struggle to provide fresh, personalized, engaging, and consistent content. Why? They lack control of the basics of their marketing: the who, what, when, where, and why?
Leading CMOs are finding that it’s better to digitally transform what has typically been manual—the upstream processes of the customer experience—in order to deliver the best-converting experience possible to today’s customers.
With increasing importance, increasing complexity and budgetary constraints, marketing leaders must build enterprise scale systems that create and connect the right content to the correct customers in the right place. These systems need to deliver efficiency, transparency and scale for diverse user groups across an entire organization.
GARTNER
The Future of Content Operations
How to Deliver Marketing in a Changing World.

Take Back Control of Your 5Ws of Marketing

Streamline and Automate Work to Scale Content Operations
The power to adapt to a changing marketing environment is in your hands. First, you need to take back control of the 5Ws of marketing.
  • Why digital transformation is key to growth
  • Metrics that will help you make better decisions
  • How to better personalize your campaigns
  • How to cultivate resonant brand experiences

The Digital Transformation Your Marketing, Digital, and CX Teams Need

Single Source of Truth
Get to Market Faster
Automate Workflows
Leading CMOs are finding that it’s better to digitally transform what has typically been manual—the upstream processes of the customer experience—in order to deliver the best-converting experience possible to today’s customers.
But how are they digitally transforming their marketing? And what are they getting out of it, exactly?
With increasing importance, increasing complexity and budgetary constraints, marketing leaders must build enterprise scale systems that create and connect the right content to the correct customers in the right place. These systems need to deliver efficiency, transparency and scale for diverse user groups across an entire organization.
GARTNER
The Future of Content Operations
How to Deliver Marketing in a Changing World.

Get Your
Copy

Take Back Control of Your 5Ws of Marketing

Streamline and Automate Work
to Scale Content Operations

The power to adapt to a changing marketing environment is in your hands.
First, you need to take back control of the 5Ws of marketing.
  • How to better personalize your campaigns
  • How to cultivate resonant brand experiences
  • Why digital transformation is key to growth
  • Metrics that will help you make better decisions

The Digital Transformation Your Marketing, Digital, and CX Teams Need

Single Source of Truth

Get to Market Faster

Automate Workflows