Our planning and budgeting methods

Our project and work management

Digital Asset Management

Analytics and reporting

Collaboration across departments

Producing downstream/marketing content is heavily contingent on budgetary approvals

We have manual processes in place like emailing versions of spreadsheets to track planned expenses versus actual spend

It doesn't really impact our organization

We don't have a formal or structured process

Content ideas are fragmented by individuals and via ad hoc communications and collaboration tools like email and Slack, so it's hard to keep track of the content workflow

We collectively brainstorm content ideas on white boards, take pictures and then manually curate and track the best suggestions

We have an informal set of steps we are supposed to follow, but most people don't

We have a structured process in place, but people don't always follow it, which compromises our ability to align content strategy and tactical rollout

We don't really have a formal or consistent process to review, revise and approve content, which impacts our cycle time to market

Our current process is tedious, requiring that users log in and out of multiple systems to make revisions and approve content

We have a content review process, but no one seems to follow it, which frequently leads to wasted time and increased risk

Our workflow system allows us to review and approve content, but we lack the true, on-demand automation needed to keep everyone on the same page in real time

We have a comprehensive, automated content workflow system that enables our teams to be efficient and productive

We don't have the tools our teams need to consistently find assets, understand what content is in development, and easily determine next steps and required approvals

Each department uses its own content solution, which results in siloed content operations and management

We have a mostly-manual process in place, but people don't often follow it, which leads to wasted time

We have some automated processes, but not the level our teams need to to push content to market faster

We have automated workflow, review, and approval processes along with a separate shared library for assets

Our process is disjointed because we use multiple external workflow systems that are not integrated

We have a manual process that is documented, but people don't follow it consistently

We have a semi-automated process that is documented, but teams still waste time trying to find assets and figure out what revisions they need to make

We have a semi-automated process that is documented, but collaboration is still disjointed because we share assets and information across a few different communication channels

We have a fully automated content workflow system that enables us to assign permissions, review, track, update and approve content from one central location

Very Often: more than 10 times per day

Often: on average, more than 5 times per day

Occasionally: fewer than 5 times per day

It Depends: depending on the project, 1 or 2 times per day

Rarely: only once per day as needed

We don't have a true digital asset management tool in place

We have a digital asset repository that most departments use, but it's difficult to manage our taxonomy structure and the metadata attached to assets

Digital assets are stored in multiple systems or in shared files, both internally and externally, throughout our organization

We have a basic repository for all customer-facing assets, but it’s not used consistently, well governed, or easy to navigate

Departments have limited access to a customized DAM that requires service hours to make changes to our taxonomy or metadata structure

Content lives in multiple systems, so users don't have the appropriate permissions to easily search for existing and archived content

Content is developed and managed by departments, so it's difficult for other teams to easily find what they're looking for

We use a cloud-based repository that includes basic tagging, but we lack a true taxonomy that aligns to our business operations

We currently don't use AI to help drive our search results

All of our teams can easily find content on-demand; AI is integral to our strategy

It's difficult and challenging to find existing content, and once we do, we have to recreate different versions for reuse

It's fairly easy to find content, but we then need to manually customize content for reuse in other channels

We can easily find content and quickly edit it for multi-channel reuse, but we still struggle with getting insight into content performance

We have an AI-driven system to store and manage content, but we need something to help us scale content reuse and distribution

We have AI-powered tagging and advanced search capabilities to find and reuse content in a variety of ways

Our process is manual and we depend on channel partners and sales to create personalized content

There is no centralized ability to create customized, tailored content

Marketing has created a centralized online library of customizable templates that users can personalize and localize

We have fully adopted a standardized asset customization and localization process

Our localization process is agile and can easily adjust to meet localized market needs

We’re measured on output, so our priority is to keep creating more content

There is no standardized process, but we use Excel and Salesforce to understand and track performance

We can measure downloads and other basic content-related costs and speed to market, but we don't do much with that information

We can quickly adjust our ability to execute based on real-time organization performance data, but we don't measure customer impact

We can analyze content performance and the impact on customer behavior, and we have the agility to make adjustments with minimal disruption to the organization