Modular Content
Modular Content
Maximize content reuse, optimize content budgets
Personalized customer
experiences are the new norm
To give your customers the engaging customer experiences that they’ve come to expect, your content needs to be easy to find and totally reusable in any channel.
That's where modular content comes in.
Personalized customer experiences are the new norm
To give your customers the engaging customer experiences that they’ve come to expect, your content needs to be easy to find and totally reusable in any channel.
That's where modular content comes in.
Producing content at scale, though, is a persistent challenge.
expect a connected experience across the different channels offered by a brand.
of customers
69%
Salesforce, State of Marketing 2020
Producing content at scale, though, is a persistent challenge.
69%
of customers expect a connected experience across the different channels offered by a brand.
Salesforce, State of Marketing 2020
Scaling content is hard
Today, all content is created by craftsmen, but only some content requires their skill.
Highly custom
Requires advanced skillsets
Hard to reuse
Hard to collaborate
Slow to experiment
Time consuming
Hard to replicate
Impossible to localize
Brand mistakes
Scaling content is hard
Today, all content is created by craftsmen, but only some content requires their skill.
Highly custom
Requires advanced skillsets
Hard to reuse
Hard to collaborate
Slow to experiment
Time consuming
Hard to replicate
Impossible to localize
Brand mistakes
Scale content production with modular content
Modular content blocks help you build personalized customer experiences at scale by allowing you to build the just-right, curated experiences that customers demand quickly and efficiently.
1 Store in DAM
Store blocks in Aprimo DAM that display the block's associated image and details about the content.
2 Integrate into user workflow
Easily pull the images from the DAM into your next project.
3 Organization and findability
Most content repositories will help you aggregate content, but it quickly becomes a grey box. A DAM will help you organize and find content with metadata and taxonomy.
4 Artificial intelligence
Leveraging AI out-of-the-box, Aprimo DAM will show you exactly where the block you’re looking for is located—with its associated context—without making you waste hours searching.
Scale content production with
modular blocks
Modular content blocks help you build personalized customer experiences at scale by allowing you to build the just-right, curated experiences that customers demand quickly and efficiently.
Click a number to learn more.
1
2
3
4
1 Store in DAM
Store blocks in Aprimo DAM that display the block's associated image and details about the content.
3 Organization and findability
Most content repositories will help you aggregate content, but it quickly becomes a grey box.
A DAM will help you organize and find content with metadata and taxonomy.
4 Artificial intelligence
Leveraging AI out-of-the-box, Aprimo DAM will show you exactly where the block you’re looking for is located—with its associated context—without making you waste hours searching.
Average marketing budget is
10% of revenue1
Content spend is about
40% of budget2
We can help you
increase content
reuse by at least
10%
For a company with $1B in revenue, adopting a modular content block strategy could mean
$4M
in savings each year
1 Gartner CMO Spend Survey
2 CMI Content Survey
Average marketing budget
is 10% of revenue1
We can help you increase
content reuse by at least
10%
Content spend is about
40% of budget2
For a company with $1B in revenue, adopting a modular content block strategy could mean
$4M
in savings each year
1 Gartner CMO Spend Survey
2 CMI Content Survey
Modular Content
Learn all about how modular content will help you get the most from the content your teams create by effectively, efficiently, and strategically reusing it.
Create robust content operations workflows
Use content to deliver personalization more efficiently
Produce engaging content and stay under budget
Get Your
Copy
Modular Content
Learn all about how modular content will help you get the most from the content your teams create by effectively, efficiently, and strategically reusing it.
-
Use content to deliver personalization more efficiently
-
Produce engaging content and stay under budget
-
Create robust content operations workflows
Related Assets
The Definitive Guide to Content Operations
Scale personalized content and deliver an exceptional customer experience with this deep dive into content operations. Building a solid content operations solution to support a modular content strategy will help you create content that matters to your customers and more effectively distribute it into any and every channel—giving your customers every reason in the world to stick with your brand.
©{{CurrentYear}} Aprimo LLC. All rights reserved.
